11 Sep '17, 12am

#SEO and content marketing have a lot of overlap, but they're still separate disciplines.

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? In my (almost) 20 years of performing and overseeing successful digital marketing campaigns, I’ve come across a lot of “jack of all trades” types. I have argued over the years that having one person do everything isn’t a solid model for a high-performing web marketing campaign. After all, the skills required to, say, optimize a PPC campaign are vastly different from those required for organic SEO. Let’s get back to content and SEO. On-page optimization is a core piece of the optimization process — and that means working with content is part of an SEO’s job. But does that mean that the ...

Full article: http://searchengineland.com/optimize-content-seos-writers...

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