10 Sep '17, 5pm

Four ways to spot AdWords account trouble early

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early on and prevent an account disaster. I’ll share some of my favorites here. Use the change history in AdWords Alpha to spot a lack of activity One sure sign that your account may be headed for trouble is that it’s undermanaged and not optimized on a regular basis. AdWords Alpha makes it much easier than the legacy interface to see how actively an account is managed. Unlike the change history in the old version of AdWords, AdWords Alpha highlights the overall number of changes right at the top, broken out by type. The new AdWords Change History view includes a table summariz...

Full article: http://searchengineland.com/four-ways-spot-adwords-accoun...

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