09 Sep '17, 10pm

How Keyword Research Can Enhance Your Site Navigation

One of the first orders of business for many of the sites we work on is using keyword research to improve the site’s navigation. Keyword research is just another way to learning your customer’s language. And the purpose of learning that language is to better meet their needs. When visitors land on your site, having items in the navigation that match their search query gives them a key indicator of your site’s ability to meet their need. “When visitors land on your site, having items in the navigation that match their search query gives them a key indicator of your site’s ability to meet their need.” — Stoney deGeyter If you’re using different words from what the searcher typed, they may erroneously believe they landed on the wrong site. Either that or you substantially increase the amount of time it takes for them to determine they have landed in the right place. The quick...

Full article: https://www.polepositionmarketing.com/emp/how-keyword-res...

Tweets

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