09 Sep '17, 4pm

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in https://t.co/lcBr7pdsd2

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

Full article: http://searchengineland.com/august-22-2017-hawk-google-lo...

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