08 Sep '17, 5pm

Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update

To help ensure conversions are reported accurately in your AdWords account, we’ll be making three changes, consistent with Apple’s recommendations for ad attribution: If you have auto-tagging enabled and a Google Analytics tag on your website, we’ll begin to set a new Google Analytics cookie on that site’s domain, which will store information about the ad click that brought a user to your site. If you have linked your AdWords and Google Analytics accounts, the AdWords conversion tracking tag will be able to use that click information. AdWords will continue to report conversions for users who have recently interacted with Google services and domains. AdWords will also use statistical modeling to estimate website conversions that could not be measured from Safari, and include them in your AdWords reporting

Full article: http://searchengineland.com/google-analytics-adwords-resp...

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