08 Sep '17, 12pm

The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle

The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report , 88 percent of B2B marketers now use content marketing strategies, with content marketing leaders experiencing 7.8 times more site traffic than non-leaders. Investments in content marketing are clearly paying off, with those dedicating the most effort earning the greatest results. But in all of the hype, a key piece of the content marketing equation is overlooked – content marketers themselves. We know what makes a great content marketing strategy, but what makes a great content marketer ? Sugar, spice, and everything nice? Let’s just say it’s a bit more complicated than that. 4 Qualities of Top Content Marketers Content has become a battleground for brands to earn consumer attention and dollars. Social networks like Facebook are creating an environment of cons...

Full article: https://www.searchenginejournal.com/content-marketer-trai...

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The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report , 88 perc...

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