31 Aug '17, 7pm

Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern

Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern

Google AdWords will now report on how often one of your shopping ads appears in the top position. The new report is called ‘absolute top impression share.’ In an effort to help advertisers identify product data gaps, AdWords is also introducing ‘product status reporting.’ Absolute Top Impression Share According to Google’s data, the left-most ad in mobile shopping results receives up to three times more engagement. The left-most position is called “absolute top.” To see how many times one of your ads was featured in the absolute top position, search for the ‘abs. top IS’ column. Absolute top impression share is the number of times one of your ads was in the left-most position over the total number of times your ad could’ve been in that position. So if your ad appears in the absolute top position 5 times out of 10 times it was eligible to be displayed, your absolute top imp...

Full article: https://www.searchenginejournal.com/google-adwords-will-t...

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