31 Aug '17, 5pm

[Report] Who owns the flights market in search?

The top 3 performers own 57% of the entire ‘Flights’ category. All ‘Others’ beyond the top 20 own 10.1% of the ‘Flights’ market. Kayak, alone, owns more than double this. The top 11 performers consist of online travel agencies, aggregators or integrated review and booking sites. These sites own 86% of the entire market. An airline doesn’t appear until position 11, and only owns 0.6% of the category.

Full article: https://searchenginewatch.com/2017/08/31/report-who-owns-...

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