31 Aug '17, 2pm

Ranking #1 is Pointless – Here’s Why Your #SEO Goal Is Leads & Sales https://t.co/AoiJFUdnIp

Every SEO conversation starts with “rankings.” Every SEO KPI starts with “#1.” ADVERTISEMENT But here’s the thing. Both of those are wrong. Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is pointless. Ranking first feels nice, but if you’re focusing just on Rank 1, you’re ignoring a huge part of the customer acquisition process. Generating leads – and consequently revenue – requires a different approach. It forces you to re-think little details, like how you’re optimizing title tags. And it forces you to re-think big details, like how your team is organized. The end result, though, is that you can often drive more leads and sales without ranking in the first position, for less money and time spent. We’ll look at why that is, and what three things you can do to land as many leads as possible. Do Rankings Still Matter? Yes and no. Ranking #1 is ob...

Full article: https://www.searchenginejournal.com/seo-goal-leads-not-ra...

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searchenginejournal.com 31 Aug '17, 12pm

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searchengineland.com 31 Aug '17, 2pm

Why microsites aren’t always ideal for SEO Janet Driscoll Miller on August 31, 2017 at 10:28 am Categories: All Things SEO...

Why microsites aren't always ideal for SEO

searchengineland.com 31 Aug '17, 2pm

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, micro...

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