31 Aug '17, 1pm

Google Analytics: Misunderstandings that hold marketers back

Equally, a user may visit the page, find the exact information they wanted (a phone number or address, for example), and then carry out their next engagement with the brand offline. Their session could be timed out (this happens by default after 30 minutes on GA and then restarts), before they engage further with the site. In either example, this will be counted as a bounced visit.

Full article: https://searchenginewatch.com/2017/08/31/google-analytics...

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