31 Aug '17, 12pm

#SEO

Every SEO conversation starts with “rankings.” Every SEO KPI starts with “#1.” But here’s the thing. Both of those are wrong. Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is pointless. Ranking first feels nice, but if you’re focusing just on Rank 1, you’re ignoring a huge part of the customer acquisition process. Generating leads – and consequently revenue – requires a different approach. It forces you to re-think little details, like how you’re optimizing title tags. And it forces you to re-think big details, like how your team is organized. The end result, though, is that you can often drive more leads and sales without ranking in the first position, for less money and time spent. We’ll look at why that is, and what three things you can do to land as many leads as possible. Do Rankings Still Matter? Yes and no. Ranking #1 is obviously great....

Full article: https://www.searchenginejournal.com/seo-goal-leads-not-ra...

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