31 Aug '17, 11am

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy by @LWilson1980

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy by @LWilson1980

We are in the midst of technological change – people are growing tired of apps, social media messenger services have exceeded the growth of social media , and users are demanding quicker access to information without the need to go through traditional search engine results pages (SERPs), or text based interaction. To cater for this changing behavior, and to facilitate effective conversation based user demands, chatbots – a computer program which you can create to facilitate and encourage conversation with people online – have been filling a gap, driving forward a new wave of marketing and business success tied to conversational UI. This post explores the top five reasons why you need to start incorporating chatbots into your social media strategy. 1. Make the Most of Emerging Trends Since 2015, messaging apps have overtaken social networks, and a contributing factor for th...

Full article: https://www.searchenginejournal.com/chatbots-social-media...

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