30 Aug '17, 6pm

Your account structure might be hurting performance. Here’s why (and how to fix it) by

Your account structure might be hurting performance. Here’s why (and how to fix it) by

One thing in particular that I want to highlight is separate campaigns or ad groups by match type. The AdWords system is set up to prefer the more specific keyword, and in those rare cases when it doesn’t, it’s to your benefit. A less specific keyword will trigger only if you’re projected to have a higher Ad Rank and a lower CPC . (You might even consider de-duplicating your match types of the same keyword in your account. That’s too big a topic to cover here.) Ultimately, what may seem like sloppy structure is actually saving you money.

Full article: http://searchengineland.com/account-structure-might-hurti...

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