30 Aug '17, 3pm

#brainstorming

Something my grad school professor said changed the way I’ve thought about brainstorming forever. Now it’s the best thing I can tell anyone else. There are dozens of ways you can get a room going and pan the gold from a group’s brainstorm. There are hundreds of blog posts out there that list techniques for generating and vetting ideas. This isn’t one of them. Instead, this post is about one idea. It’s not an exercise, but a framework. And it combines two of my favorite things (metaphors and graphs) for one unforgettable notion that has framed the way I approach ideating ever since. And it might change your process, too, maybe more than any of those listicles can. Ideation and Brainstorming: An Illustrative Story Once, in a graduate class in the University of Washington’s Human Centered Design and Engineering program, the professor asked the class what we could do with a pi...

Full article: https://www.portent.com/blog/content-strategy/best-thing-...

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