30 Aug '17, 1pm

Google Home partnership with Condé Nast’s Vogue offers new model for publishers by

In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the scenes” audio content from selected Vogue magazine interviews. Most of these are monologues from the writers about their subjects. By asking Google Home to “talk to Vogue” (one of several ways to invoke the content), users hear a brief introduction and then a menu of choices, which in this case includes five articles from the September issue on Jennifer Lawrence, Oprah Winfrey, Nicole Kidman, Serena Williams and Megyn Kelly. There’s a corresponding indicator in the print magazine about which articles offer Google Home companion “behind the scenes” audio content. Each piece is split into shorter and longer segments. The speaker in each case is the author of the article initially answering the question, “What is [interviewee] like?” Then the...

Full article: http://searchengineland.com/google-home-partnership-conde...

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