30 Aug '17, 1pm

Google says we don’t need no stinking location modifiers… or do we? by

Google says we don’t need no stinking location modifiers… or do we? by

that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behavior has continued to change. Make no mistake, people still use ”near me” to discover places of interest around them. But we’re now seeing a shift toward dropping location qualifiers (like zip [sic] codes, neighborhoods, and “near me” phrasing) in local searches, because people know that the results will automatically be relevant to their location — thanks to their phone. It’s kind of magical. In fact, this year, search volume for local places without the qualifier “near me” has actually outgrown comparable searches that do include ”near me.” [see data] Over the last two years, comparable searches without “near me” have grown by 150% [see data]

Full article: http://searchengineland.com/google-says-dont-need-no-stin...

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