30 Aug '17, 2pm

Advanced budget management made easy with scripts

Advanced budget management made easy with scripts

It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s gotta be an automation for this, right? Once again, AdWords Scripts to the rescue! So read on, and I’ll point you to some useful ones that have been around awhile and share a brand-new script for allocating budgets equitably among multiple locations in hard-to-target cities. Translating PPC budgets to business budgets Part of the reason budgets are such a pain is that the engines think about them differently from the average company. A company sets monthly, quarterly or annual budgets. AdWords, on the other hand, relies on daily budgets. Companies tend to think about bud...

Full article: http://searchengineland.com/advanced-budget-management-ma...

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