29 Aug '17, 3pm

AdWords ad rotation settings to get trimmed: Optimize or don’t https://t.co/fqglv7yhCd

Ad rotation can be set at the ad group level instead of only at the campaign level. (That could make management more confusing, but it does offer a dose of more fine-grained control.) The “Do not optimize” option provides the standard even rotation. (Soon enough, we will refer to this setting as “old school.”) The new optimize setting “will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more.” To optimize for conversions, use Smart Bidding (automated bidding strategies). In May, Google added a “Maximize conversions” Smart Bidding strategy . If Smart Bidding strategies are used, ads will automatically be set to Optimize. Yes, Google strongly suggests running at least three ads in an ad group: “The more of your ads our system can choose from, the better the expected ad performance.” The change will take e...

Full article: http://searchengineland.com/google-adwords-ad-rotation-op...

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