29 Aug '17, 1pm

Using Heatmaps For Conversion Optimization

Using Heatmaps For Conversion Optimization

Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve multiple metrics for your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is a process to make website visitors turn into customers. CRO means figuring out what users are looking for when they arrive at your site and then making sure they get that smoothly. It can range from making your call-to-action more apparent or removing unnecessary and complicated steps to your conversion funnel to even adding the correct screenshots on your app page for better conversions. Heatmaps A heat map is a graphical representation of data in which values are represented by colours. A simple heat map provides a visual summary of information. In this po...

Full article: https://www.searchenginepeople.com/blog/using-heatmaps-co...

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