29 Aug '17, 12pm

E-Commerce SEO in 11 Steps: the Ultimate Guide

Write unique descriptions for each item. If you have a team of copywriters to get the entire inventory covered — go for it. Just keep in mind that as the inventory scales up, you'll need to keep up with the copy as well. Leverage user-generated content. Create incentives for visitors to write reviews of the items they purchased. Send follow-up emails and ask for a review nicely, or offer discounts or bonuses to customers who leave a review. On the downside, there's no guarantee that you will have a steady flow of reviews for all the items being sold. Additionally, reviews should be moderated to avoid spam or obscene language, which requires additional resources. Add a Q&A section for each product. You can make your product descriptions unique by adding a FAQ section with questions customers often have about the product. Again, doing this will require additional human resou...

Full article: https://www.link-assistant.com/news/ecommerce-seo-guide.html

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