29 Aug '17, 11am

Google SEO Advice: Recurring Event & Updated Item Pages

Google SEO Advice: Recurring Event & Updated Item Pages

Google's John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it on the main / conference page? The answer is, keep it on the main / conference page and then archive the 2017 agenda and content at a /2017 page. Same with items that get updated, you can keep the original page and archive the old one. John wrote: "When people search for our event, they find last year's listing; help!" Whether it's an event (FooBarConf 2017), a recurring report (FooBar Earnings Q1 2017), an updated product (FooBarPhone 23) or anything else that has a current version and previous versions, this is a really simple way to help make sure that search is able to easily find the current version....

Full article: https://www.seroundtable.com/google-recurring-events-item...

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