29 Aug '17, 11am

How to Drive More Phone Call Conversions & Boost Your ROI by @lorenbaker

How to Drive More Phone Call Conversions & Boost Your ROI by @lorenbaker

Monroe, a distributor of industrial components, implemented a B2B call routing process similar to what’s been described above.They have sales engineers taking calls in offices in five US states. West Coast callers are automatically routed to West Coast offices. They also set up their system so that morning calls go to East Coast offices and afternoon calls go to West Coast offices. An auto dealership company employed call routing and this enabled them to increase their answer rate on calls by over 50 percent. Here’s how they set up their system.A call rings every salesperson’s desk and cell phone at once – first who answers gets the lead. If no one answers in 30 seconds, the caller is sent to a receptionist. As a result of this system, they now have a 98 percent answer rate and have seen a 10 percent increase in revenue month-over-month.

Full article: https://www.searchenginejournal.com/phone-call-conversion...

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