29 Aug '17, 10am

What Is SEO's Role in the Digital Marketing World?

What Is SEO's Role in the Digital Marketing World?

Social Media Marketing: Your social media program must be in line with your SEO strategy in order to achieve full SEO benefits. Social shares can bring natural backlinks to your site/content and also can indicate whether your content strategy is working. Content Strategy: Content is king. Content is an important SEO asset. Most of SEO’s budget relies on content creation. Defining a strong content strategy along with SEO can easily lift conversions and brand authority. Paid Search: Using SEO and content strategy tactics enable you to tackle expensive keywords and gain organic traffic. Paid search teams can collaborate with SEO teams by optimizing landing pages, keyword plans, and mutual content strategy. At Outbrain, we have three different weekly meetings between our paid search and SEO teams. We found that brainstorming together helps us break every challenge. Conversion:...

Full article: https://www.searchenginejournal.com/outbrain-seo-quiz/210...

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