28 Aug '17, 3pm

6 web properties you can use to protect your branded search results (with real examples)

6 web properties you can use to protect your branded search results (with real examples)

This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of online reputation and crisis management, brand protection is always top of mind. I’ve written about how autocomplete is your brand’s true first impression , and that is still very much the case. What comes up when people search on your brand name also sheds light on your company’s reputation — even when those results aren’t from your own site. If you aren’t actively working on what ranks for your brand name, you leave yourself exposed to potential damage from: complaint websites that can start ranking for your brand name. competitors who would see value in optimizing negative content about your company for search. less-than-flattering reviews beginning to rank well for your brand name. As Benjamin Franklin said, “An ounce of prevention is wor...

Full article: http://searchengineland.com/6-web-properties-can-use-prot...

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