In the past only large businesses and corporations could afford to produce and distribute video and print content. Thanks to the Internet, sites like YouTube, and blogs, anyone can be a producer. Thanks to the rise of social media ,we have the ability to connect with other like-minded...
The Worpress app allows you to write new posts and to edit existing drafts and posts right from your iPad. You can connect it to multiple blogs as long as you have xmlrpc enabled. In fact this post was written using the app while I was waiting in a car dealership waiting room. The app...
Take for example the Scion above. It’s boxy and lacks the streamlining of most modern cars and sports cars. It’s low to the ground so doesn’t appeal to the SUV soccer MOM demographic. This car isn’t made for everyone. It is made for a specific customer, a customer who likes this style...
I know some of you reading still aren’t convinced. You think that you need to publish frequently to convince clients of your expertise. Or you need to enhance your practice branding and remind people that you exist and are (still) relevant. However, I’d argue that most of what you are...
. When they recently asked if I’d like to review the new AirPlay integration feature, I was pretty excited. A few weeks later, an Apple Airport Express Base Station and some cables arrived with a diagram of how to hook it up. It’s pretty easy. You connect the base station via network ...
If you review the content and it needs very minor changes or no changes at all, treat it as seasonal content: clear the tweeted flags and update the publish date. This will add a bit of maintenance but not much. If the information is still up to date, your followers won’t mind “a reru...
Having never purchased a Kindle or netbook, I was looking forward to the 3G iPad enabling me to essentially ditch my laptop while traveling, and be a complete solution for any media (reading, music, movies) consumption needs. Most of my colleagues derided the “working exclusively from...
The failure to build more than one source of income from a website has doomed more than one website and, in some cases, whole companies. Having a website that only earns money through Adsense, a single affiliate program, is extremely dangerous. If one thing changes, for any reason, yo...
Now the next question is how can a smart SEO use this to their advantage? The most obvious answer is for them to include links to new, modified, or otherwise important pages in their posts. Of course, this is a bit of a balancing act: too many commercial links and the users won’t like...
This tactic can be summed up as “fake it till ya make it.” Basically, you are going to use reviews from other services and have people rewrite them and submit them to your website. If you keep the tone of the review the same but just rewrite them, it’s wrong but just a little wrong. I...
From an SEO perspective, creating a mobile website has a few pitfalls to watch out for. In my experience, it’s best to avoid using a separate subdomain or subfolder for a mobile version; instead, you want to serve a different CSS version or serve modified content based on mobile user ...
I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just bec...
In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax , search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at t...
Granted, there are probably a hundred or so bars across the country name Molly Bloom’s, so this isn’t entirely out of left field, but you know that PhD’s who can figure out how to connect you to your abusive ex husband should be able to figure out what country something is in. I click...
To get the most out of this approach you should try using an editorial calendar . Now this doesn’t mean you have to eat a sandwich every Monday. You can get 3-4 weeks or more ahead of yourself and schedule the posts in advance. You can also have multiple series. In the example of the ...
value of creating evergreen content for your website . But if you play by the rules and do that now, you’re leaving yourself wide open to Google slitting your throat under the misguided premise of user experience. Let’s have an example. Is a post that’s 5 years old about how to paint ...
If you run a home business it’s likely you have more than one computer, one of which is probably a laptop. Make sure you have more than one power cord, and have some idea where they are (Ebay is a great source for spare power cords). I have one hard-wired to my desk and another that’s...
Personally, I’m lazy. I like low maintenance websites (see how I manage a wordpress website ). But if you’re a big corporation and have the manpower and other resources to support two websites, that’s fine. Just make sure you configure it properly so you don’t get flagged as cloaking....
Lisa Barone’s laptop being stolen , I got into a bit of a discussion about how I use cloud computing for part of my backup and disaster recovery plan. Since a few people started asking details I think this post might be useful. First a bit of history, anyone who worked in IT in 2001 p...
As an example, if you have an article series on the top 5 places to visit in the Caribbean, and you did it head and tail style, it would make sense that tail piece number 5 would have a higher exit rate than tail piece number 1. However, if your head piece has a high exit rate, then y...
The next most common mistake is that people focus only on high revenue areas for which they really have no passion or expertise. Again, seasoned marketers can do this; if it’s your first time around the block without training wheels, I’d think long and hard before going that route. Fi...
“To ensure that serving your variation pages does not have a negative impact on your site’s SEO rankings, you can use the rel=”canonical” link attribute on your variation pages. rel=”canonical” is a signal to search engines that the content of your variation pages is essentially the s...
One of the main reasons I don’t spend time utilizing social media is because it lacks ROI for me. I can calculate almost down to the dollar ROI for other activities, but social media is hit and miss. If I spend an hour engaging a target audience, will I see an ROI? Not usually. If I s...
Why is this important to know? If you work in an industry that Google touches, influences, or sets the rules for, knowing that they are willing to change the rules or apply them selectively–usually for their own benefit–is important. Knowing that they will develop internal and externa...
for your WordPress site (and if you haven’t got Thesis yet go and check out Michael’s excellent Thesis review to find out why you should) and you want to use a static homepage to give your visitors a consistent experience when they visit your site. The problem is that you really like ...
In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that...
Another solution would be to turn full feeds into a revenue-generating opportunity. You could offer partial feeds for free, and publish full feeds using a subscription model. Give each subscriber a unique feed that redirects to the full feed published at a secret URL. If the subscript...
Another solution would be to turn full feeds into a revenue-generating opportunity. You could offer partial feeds for free, and publish full feeds using a subscription model. Give each subscriber a unique feed that redirects to the full feed published at a secret URL. If the subscript...
Everyone likes to feel good and there are lots of ways you can make your customer’s day. For example, have you ever been to a bar, had a few drinks and then the bartender says “This one is on me.”? Did it not put a smile on your face and make you love that bar even more so? Now, I’m s...
