One of the several important points that I noted throughout my presentation was the fact that the key to being successful was creating a visual representation of what your brand stands for and using images that demonstrate your products and services in their ideal use or situation. In...
Businesses are looking to increase their digital marketing budgets this year, fourthsource.com reports Econsultancy’s new UK Search Engine Marketing Benchmark Report suggests that businesses are gearing up to increase their online marketing budget over the coming year. When quizzed on...
Google rolled out the first update to its Penguin algorithm over the weekend, searchengineland.com reports. The update, which many have referred to as Penguin 1.1, was hailed by the search giant as a “data refresh” that was billed to affect less than one tenth of a per cent of English...
On Friday Dan Harrison ran his second Soton Digital event in Winchester’s Discovery Centre. This local event brings together digital marketing professionals from across the region and this month we had five presentations to look forward to. Here is a round up of the afternoon’s talks ...
On Friday Google announced a new version of the Penguin algorithm via Matt Cutts on Twitter (shown below) and a blog post on the inside search blog . This isn’t surprising as we know that some of the sites which Google themselves had said were not good enough quality weren’t hit by th...
On Friday Google announced a new version of the Penguin algorithm via Matt Cutts on Twitter (shown below) and a blog post on the inside search blog . This isn’t surprising as we know that some of the sites which Google themselves had said were not good enough quality weren’t hit by th...
On Friday Google announced a new version of the Penguin algorithm via Matt Cutts on Twitter (shown below) and a blog post on the inside search blog . This isn’t surprising as we know that some of the sites which Google themselves had said were not good enough quality weren’t hit by th...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Google could soon remember past searches and enable users to access them across a range of different browsers, itproportal.com reports. Under a new tab labelled ‘Recent’, Google lo...
Interesting report featured on Marketing Week from the Chartered Institute of Marketing: Marketers query value of social media . Although only 23% of the 900 senior marketers surveyed believe that social media channels including Facebook, Twitter and Linkedin will help in getting new ...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Online marketing looks set to enter the political sphere, filo.pl reports. Businesses have long used search engine optimisation and pay per click to promote their businesses, but n...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Just 12 per cent of Google’s users have read its controversial new guidelines on privacy, despite much publicity surrounding the issue, dailymail.co.uk reports. New research by You...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Search provider Yahoo is suing Facebook for allegedly infringing 10 of its patents which include systems for privacy controls, social networking and advertising. The timing of the ...
I’m not allergic to change. Facebook, free platform, if you don’t like what they are doing go somewhere else. Why hello Google Plus. Or you know, hello phone, hello face to face meetings. The vintage Facebook. So, I have got the new Facebook timeline profile and I like it. Quite a lot...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. The global online advertising market is set to be worth £52.3 billion by 2017, homebizblogs.com reports. New research by the Global Intelligence Alliance (GIA) found that the ever-...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. The value of China’s search engine market rose to £538 million at the beginning of 2012, china.org.cn reports. New statistics from Analysis International found that search engine u...
Specific sales see search engine growth Posted on November 29, 2011 by Ashley Curtis Post navigation ← Previous Next → Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Searches for “Black Friday”, “Cyber Monday” and “mobile coupo...
Google recently gave a name to its latest update that was being called a “webspam update” until someone decided to call it Penguin . The Penguin’s job is primarily rooting out bad quality content that is being created just to gain position in search results regardless of whether a hum...
With more and more businesses realising that content marketing is a great way of generating traffic to their site by gaining ranking in the search engines, and ultimately leading to more sales, we are often faced with the question “How can my business produce content?” Business owners...
Google has announced that there has been a new Panda update in the last week and that their new Penguin update launched on the 24th April. As Stephen mentioned the other day these new updates these updates are aimed at negative SEO . However as these are now live and there have been s...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Rumours that Microsoft could be gearing up to sell Bing have begun to gain pace, despite Microsoft strenuously denying it. Wall Street insiders and some shareholders have reportedl...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. An expert in project management has urged businesses in the field to hire SEO companies to improve quality and traffic on their websites. Talking in his column at projectaccelerato...
It’s a gloomy old morning here in Portsmouth, and sadly, it looks like the rain is settling in for the week : ( So, escape the rain and wind, come along to Internet World , which opens tomorrow at Earl’s Court and runs over Wednesday and Thursday too. We’re exhibiting at stand E3077 w...
Matt Cutts of Google has posted a message on Google Plus to say that web pages full of telephone numbers are guilty of breaching Google’s guidelines. Understandably he says that it is not useful when people search Google for a specific telephone number to be presented with pages full ...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Brands using social media marketing to target a financial audience may find better results on Twitter than Facebook, finextra.com reports. A new survey from analytics firm Corporat...
Last Friday myself and a few of my colleagues made the short journey over to East Sussex for the BrightonSEO conference, this event really is standing out in the UK SEO industry as a leading event, the last BrightonSEO event took place in September last year and was over-subscribed wi...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Company marketing budgets have increased as optimism rises among business owners, thedrum.co.uk reports. New research from the Institute of Practitioners in Advertising (IPA) has f...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Brands using social media marketing are thought to be gearing up for a bumper summer of promotional activity thanks to the 2012 Olympics. reuters.com reports that this summer’s Gam...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Creating a successful social media presence requires a commitment to engagement, according to a report from Forbes.com . It revealed that in order for a brand to make the most of t...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Google’s profits for the first quarter of 2012 rose 60 per cent in net income since last year, despite the fact that its earnings from cost-per-click (CPC) advertisers have decreas...
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Microsoft could be about to swap its Bing search engine for shares in Facebook, itproportal.com reports. Whilst the software giant is yet to officially comment on the plans, a news...
