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Successful media businesses today have margins in the 20% to 50% range--if they hit profitability. That means if you give a partner 45% off the top, you have no chance of breaking even (emphasis mine). In fact, this absurd revenue is so bad that people have made amazingly clever strat...
Fast forward and we’re all spending our days flying these things (computers). But are we doing any heavy lifting? Are we getting the job done, saving the day, enabling the team? Or are we just “flying around” like one of those toy indoor helicopters, putzing around the room dodging la...
Actually, they’re not words they’re acronyms, but you get my drift, I’m sure :) It must be difficult for SEO providers to stay on the “good and pure” side of SEO when the definitions are constantly shifting. Recently we’ve seen one prominent SEO tool provider rebrand as an “inbound ma...
It was hard to spot, at first. It started with one store on the outskirts of town. It was big. Monolithic. It amalgamated a lot of cheap, largely imported stuff and sold the stuff on. The workers were paid very little. The suppliers were squeezed tight on their margins. And so it grew...
Jon Henshaw put the hammer down on inbound marketing highlighting how the purveyors of "the message" often do the opposite of what they preach. So much of the marketing I see around that phrase is either of the "clueless newb" variety, or paid push marketing of some stripe. @seobook w...
It’s hard to disagree with Larry Page. In his recent speech at Google I/O , Page talked about privacy and how it impairs Google. “Why are people so focused on keeping their medical history private”? If only people would share more, then Google could do more. Well, quite. We look forwa...
Likewise some problems aligned with an employee on a specific project might be tied to the specific client rather than anything internal to your company. Some people are never happy & will never be satisfied no matter what you do. Probably the best way to deal with people who are neve...
If we agree that measurement is a good thing and can lead to greater efficiency and better decision making, then the fact your competition may not be measuring well, or at all, then this presents great opportunity. We should strive to measure social media ROI, as providers or consumer...
