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Link: seo-theory.com
And those are “relevant links”, by the way. But they are not relevant because they use your keywords. Judging relevance on the basis of keywords is formulaic and mechanical. You’re trying to do SEO by the numbers and that is just kindergarten-level SEO. The best relevant links you can...
When you clean up a toxic backlink profile, your expectations should be low. It’s a rare website (in my opinion) that will quickly earn back a lot of Google traffic. There are two reasons why I say this. First, if you were counting on links to boost your rankings in Google before, all...
When you evaluate a competitive Web site, you need to look past the backlinks, Toolbar PR (which is worthess for competitive measurements), and number of words in the query. To understand how strong a competitive site truly is, you need to establish a metric for that query. Query-base...
Had a request to write an article specifically about this topic: how to build high quality links with a “dofollow” relationship. Of course, “dofollow” is a figurative label we apply to any link that a search engine is likely to follow and allow to pass value. There remains, to this da...
So SEO Theory is a brand even though a fair number of people have taken to embedding the expression “seo theory” into their blog titles, article titles, category titles, URLs, etc. in an apparent effort to rank in the query space. I’m doing what I can to share it, by the way, but it s...
Measurement should also include competitive SEO analysis but, frankly, I have been very disappointed with the SEO community in this area. You people can’t seem to get your noses out of backlink reports, which have always been pretty damned useless. Yes, I know you think they helped yo...
To create a ten year SEO plan you have to define a purpose for your Website. It’s news, it’s entertainment, it’s a product marketing platform. It’s not CNN, it’s not EW, and it’s not “a reseller for Brand X products”. If you are an affiliate marketer your site may sell plastic pens an...
I could not help but notice several hundred articles about Google’s Hummingbird over the past few weeks. The SEO pundits and tech journalists are out in force, running with the bulls*** like always. Everyone seems to know what Hummingbird is and how it will (not) affect your online ma...
