SEO Theory. Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
Link: seo-theory.com
A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses. Most of you are still trapped in the “mobile SEO” rut and you cannot see over the rim that there is a lot more search engine optimization going on than just mobile . W...
Our definitions of search engine optimization have changed a great deal. There is no denying that. I have changed my own definition several times and I currently favor “the practice of analyzing search engine protocols, actions, resources, and guidelines for the purpose of improving W...
First off, let me underline that the 10 Links A Day service is ours, not Michael’s, nor is he in any way affiliated with either the service nor us, so none of it is his within his responsibility. @William Alvarez: As Michael’s pointed out already, most link building networks deploy al...
Ratios are a terrible way to metricize your link analysis. Ratios don’t mean anything. And even if you can find case studies that purport to document ratios in terms of “good links” and “bad links” there is no one working outside a search engine who can reliably tell you if a link is ...
It takes one month to set up any Web site for an accurate statistics snapshot. Why? Because every statistics package I have used or reviewed organizes its data into monthly reports. Of course you can configure your statistics to make daily or weekly data captures, and some application...
Through the years people have come to me and said, “I want to take the AOL click data (accidentally released to the Web in 2006) and use it to compute [SOME WACKY VALUE FOR SERPS]”. The AOL click data is a pretty nasty piece of data. It is better (in my opinion) to use other sources o...
At its most fundamental level, any search engine optimization campaign consists of three parts: the content you create, the information you provide to the search engine, and the content you associate with. Even 10 years ago search engine spammers had to associate their doorway pages w...
Semi-natural linking arises from building relationships between Web sites for non-search related purposes — brand and visibility building, traffic building, and community building are the three main sources that I see today for Semi-natural linking. Site-wide links can actually occur ...
