SEO Theory. Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
Link: seo-theory.com
The other side of the spam coin is the keyword chasing strategy. Instead of plugging links on other people’s Websites all day long you actually spend your days (invest your money) in writing “great content” based on some massive keyword matrix in a spreadsheet. If you’re lucky the spr...
Information scent is useful to search engines in many ways; I don’t know, of course, which search engines are developing metrics around information scent but I am sure they use it as part of their semantic and spam analysis algorithms. When you think about the natural way an informati...
I have been canvassing the case studies, as I always do, and as usual I have found barely a handful of interesting stories to read. Most of the Penguin 3.0 articles you’ll find this week are opportunistic nonsense published by people looking for more clients, more subscribers, more fo...
Every now and then someone heads over to Bing and types in a query like “why is Bing so crappy?” or “why is Bing so bad?” I’m not sure how satisfied they are with the answers they find in Bing’s search results. Why Bing is unable to crack the Google barrier is probably not a simple eq...
A code of ethics sounds like a great idea. I am just not sure it will turn out so well. The last time I remember anyone trying to create a code for ethics for the Search Engine Optimization industry I checked out the founding board of directors and noticed that one of them had a confl...
The energies (and funds) that were once devoted with shameless abandon to buying and building links are now directed shamelessly toward buying and building gaudy, unhelpful advice columns, answer articles, and cheap sleazy case studies on everything from how best to wear shoe laces to...
is a major problem for marketers who build mobile phone apps (especially for the Apple user audience) that rely on user sharing. We depend upon shares across the Web to bring new visitors to our Websites. Shares are friend-to-friend viral signals of interest that defy algorithmic anal...
Had a request to write an article specifically about this topic: how to build high quality links with a “dofollow” relationship. Of course, “dofollow” is a figurative label we apply to any link that a search engine is likely to follow and allow to pass value. There remains, to this da...
