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Google has been highly critical of the US government’s monitoring of Internet activity, a practice that is only intended to protect us against Al Qaeda’s secretive communications. Regardless of whether you feel the governments of western nations have taken their monitoring too far, I ...
Had a request to write an article specifically about this topic: how to build high quality links with a “dofollow” relationship. Of course, “dofollow” is a figurative label we apply to any link that a search engine is likely to follow and allow to pass value. There remains, to this da...
When you clean up a toxic backlink profile, your expectations should be low. It’s a rare website (in my opinion) that will quickly earn back a lot of Google traffic. There are two reasons why I say this. First, if you were counting on links to boost your rankings in Google before, all...
So SEO Theory is a brand even though a fair number of people have taken to embedding the expression “seo theory” into their blog titles, article titles, category titles, URLs, etc. in an apparent effort to rank in the query space. I’m doing what I can to share it, by the way, but it s...
To create a ten year SEO plan you have to define a purpose for your Website. It’s news, it’s entertainment, it’s a product marketing platform. It’s not CNN, it’s not EW, and it’s not “a reseller for Brand X products”. If you are an affiliate marketer your site may sell plastic pens an...
And those are “relevant links”, by the way. But they are not relevant because they use your keywords. Judging relevance on the basis of keywords is formulaic and mechanical. You’re trying to do SEO by the numbers and that is just kindergarten-level SEO. The best relevant links you can...
Measurement should also include competitive SEO analysis but, frankly, I have been very disappointed with the SEO community in this area. You people can’t seem to get your noses out of backlink reports, which have always been pretty damned useless. Yes, I know you think they helped yo...
Everyone has the right to earn a reputation for being resourceful and clever in whatever field they work in. The World Wide Web is a great platform for doing that. However, in search engine marketing there are two kinds of content that prove you’re not ready to earn a good reputation ...
