SEO Theory. Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
Link: seo-theory.com
Had a request to write an article specifically about this topic: how to build high quality links with a “dofollow” relationship. Of course, “dofollow” is a figurative label we apply to any link that a search engine is likely to follow and allow to pass value. There remains, to this da...
Google has been highly critical of the US government’s monitoring of Internet activity, a practice that is only intended to protect us against Al Qaeda’s secretive communications. Regardless of whether you feel the governments of western nations have taken their monitoring too far, I ...
To create a ten year SEO plan you have to define a purpose for your Website. It’s news, it’s entertainment, it’s a product marketing platform. It’s not CNN, it’s not EW, and it’s not “a reseller for Brand X products”. If you are an affiliate marketer your site may sell plastic pens an...
When you clean up a toxic backlink profile, your expectations should be low. It’s a rare website (in my opinion) that will quickly earn back a lot of Google traffic. There are two reasons why I say this. First, if you were counting on links to boost your rankings in Google before, all...
So SEO Theory is a brand even though a fair number of people have taken to embedding the expression “seo theory” into their blog titles, article titles, category titles, URLs, etc. in an apparent effort to rank in the query space. I’m doing what I can to share it, by the way, but it s...
Problems That Advanced SEO Must Resolve June 11, 2013 By Michael Martinez In 2007 I wrote “Ranking SEO Knowledge: Basic, Intermediate, Advanced” as an attempt to classify the unclassifiable: levels of knowledge or capability in the organic search marketing field. So much has changed s...
Everyone has the right to earn a reputation for being resourceful and clever in whatever field they work in. The World Wide Web is a great platform for doing that. However, in search engine marketing there are two kinds of content that prove you’re not ready to earn a good reputation ...
A search engine may be able to crawl and collect the HTML pages published on social media services; doing so gives the search engine the ability to include the user-generated content on social media services in its index. However, normal crawling may not be sufficient because of poor ...
