SEO Theory. Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
Link: seo-theory.com
The mechanism of communicating across TCP is more complicated than the average person cares to know. You have a lot of “handshaking” between user and Website, where they are throwing messages back and forth to each other. HTTP/1.1 introduced some important additions to cache mangement...
Then again, what if you’re an online retailer whose only competition is local retailers and manufacturers who have not yet developed full ecommerce strategies? You have an advantage in being the first to appear in the query spaces you target but you don’t know how long that opportunit...
Michael I read every one of your post and rarely feel the urge to respond. But lucky you in this instance I had to commend you for an excellent post. Finding one source for SEO comprehension would be ideal in a perfect world. My question is how can academia find those resources? Speak...
The beginner or inexpert SEO should be looking for keyword ideas that are more easily achievable. You’ll investigate existing, active queries and try to find niches that are not yet heavily competitive. In advanced search engine optimization your keyword research has to be more forwar...
I like that you identified the number of visitors who performed your “most desired action” on your website as the only metric that really matters. This point is really poorly understood by just about everyone with a website and certainly by 99.9% of people who build websites. There’s ...
When you create brand value, people search for variations on the brand. SEO Theory’s search referrals include many variations on the expression “seo theory”. They represent a growing field of inquiries into a topic that languished as an occasional category post on a few SEO blogs unti...
This transformation of search engine from black box to active participant in the Web experience has fundamentally upset the balance of power between optimizer and search engine. Searchers might say it’s good but we who optimize for search also search and we have our own way of looking...
Semi-natural linking arises from building relationships between Web sites for non-search related purposes — brand and visibility building, traffic building, and community building are the three main sources that I see today for Semi-natural linking. Site-wide links can actually occur ...
