SEO Theory. Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
Link: seo-theory.com
A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses. Most of you are still trapped in the “mobile SEO” rut and you cannot see over the rim that there is a lot more search engine optimization going on than just mobile . W...
Ratios are a terrible way to metricize your link analysis. Ratios don’t mean anything. And even if you can find case studies that purport to document ratios in terms of “good links” and “bad links” there is no one working outside a search engine who can reliably tell you if a link is ...
Our definitions of search engine optimization have changed a great deal. There is no denying that. I have changed my own definition several times and I currently favor “the practice of analyzing search engine protocols, actions, resources, and guidelines for the purpose of improving W...
First off, let me underline that the 10 Links A Day service is ours, not Michael’s, nor is he in any way affiliated with either the service nor us, so none of it is his within his responsibility. @William Alvarez: As Michael’s pointed out already, most link building networks deploy al...
Crawl may be impeded by unresponsive servers. This is a very common problem, especially given that most Website publishers and hosting companies take inadequate measures to defend sites against rogue crawling (botnets, business intelligence tools, social media monitoring tools, feed c...
Semi-natural linking arises from building relationships between Web sites for non-search related purposes — brand and visibility building, traffic building, and community building are the three main sources that I see today for Semi-natural linking. Site-wide links can actually occur ...
I single out Ahrefs’ aggregator for two reasons. First, it’s a great example of exactly the kind of earned links I enjoy receiving for my sites. Second, it illustrates one of the problems with value-based link acquisition. How do you assess the risk associated with a scalable link bui...
A consumer may measure his or her own Search Journey in terms of “from the day I first heard about that to now [several years later]”. Here is an example of a multi-year search I performed for the name of a band and a song from 1970. I used to hear that song on the radio all the time ...
