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Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countries with geocentric attitudes; bu...
After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for “rest...
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25%...
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation wa...
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day. As the company’s traffic page shows, it happened on Monday when DDG had 3,095,907 “di...
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke wit...
Year-on-year (YOY) growth for non-branded organic traffic & revenue*, corrected for “not provided”** and viewed in the context of overall traffic growth. (Measuring YOY growth is a good way to adjust for seasonality, as it eliminates the impact of industry trends & general brand growt...
Stephan’s revelation that additional listings appear with author snippets when one hits the back key is very cool! I have to remember this one when trying to persuade a publisher client that they need to go with authorship markup. Misfires can be addressed by adjusting structured data...
