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Yeah, I guess even if they do make a few bucks on the way out, they could have done much more in terms of optimizing the link flow and in marketing the option of switching to a paid hosting service. There’s no excuse for maximizing every available opportunity, especially in a company ...
For all of you marketers recommending that your clients use Google Alerts to monitor what people are saying, be sure to include that it works better if you use it in conjunction with a time machine, or better yet…
Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching G...
Image lifted from DeviantArt.com Too much business Leads to having to hire more people in a competitive industry where there are not enough skilled providers and a lot of churn from people jumping around trying to make more $ So you end up hiring inexperienced people and trying to tra...
In more traditional “Telco” books you are seeing more national as they close local sales offices/lay off local premise sales people and go more to an outbound telephone-sales model. True local independent publishers (as in the guys who live in your communities, coach the kids soccer t...
IMO, the biggest threat to Yelp is the same threat that all players in Local face – huge audience fragmentation coupled with huge advertiser fragmentation. In other words, it’s hard/expensive both to aggregate enough consumer demand for local marketing and to aggregate (and retain) en...
One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals , I thought the social media reactions to yesterday’s post about Groupon SEO coul...
A little Friday rant on the Apple Maps blog entitled Why Do Map Services Not Give a Shit About Businesses ? Typical ignorant American that I am, I had never used Nokia’s maps. Then when they made their big, in-your-face-Apple/Google announcement, I had to check it out. The first thing...
