07 Aug '17, 8pm

The Future of Content: How Content Marketing is Changing

The Future of Content: How Content Marketing is Changing

When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism hard. Print wasn’t nearly as exciting as the web was and us journalists needed to adapt. Instead of publishing in print, we needed to publish online and create online-friendly content. The type of writing also changed. Sure, we still have the NY Times type of style of writing, which we need for news, but content as a whole changed dramatically with the popularity of the web. In the beginning it was okay to just switch ourarticles from print to web. Then, text articles weren’t good enough anymore and we needed add a variety of non-stock photo images. Images quickly became “not good enough” and graphics like infograpics became the norm. Now, we’re consumed with video content and “going LIVE”. Content’s evolution is a g...

Full article: https://authoritylabs.com/blog/the-future-of-content-how-...

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