07 Aug '17, 1pm

How to find the right micro-influencers for your #business | @Wordtracker Blog

You already have a plan for what kind of campaign to run and how to go about it. But there’s one thing missing – you haven’t found micro-influencers for the campaign. This is the tricky part because you can easily end up working with micro-influencers who aren’t really right for you. In this post, you’ll learn more about how to determine whether someone is a micro-influencer. You’ll also learn how to find the right micro-influencers for your business. Who are micro-influencers really? The term “micro-influencer” can be used to describe someone who has significant, but not massive influence. They normally have a huge following, but not as huge as other influencers. Or, their influence will be limited to a certain state or region. The best way to determine whether or not an individual is a micro-influencer is by looking at their following size. This size will differ accordin...

Full article: https://www.wordtracker.com/blog/how-to-find-the-right-mi...

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