07 Aug '17, 12pm

6 Things That Will Save Your Underperforming AdWords Campaign by @AndrewLolk

Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight, you’ll also start to optimize your account for growth instead of shutting it down. Avoid this pain and transform the underachieving parts of your AdWords account. Optimizing six important areas can help you revive an AdWords campaign rather than just deactivating them . When you’re laser-focused on initially gaining high ROIs, you might tend to ignore or skip over these key areas. Let’s talk about how to optimize your campaign for maximum growth. 1. Split Your Device Segments If you don’t understand how your AdWords campaigns perform across different device segments (i.e., computer/desktop, mobile, and tablet), you’ll never scale your AdWords campaign successfully. That’s be...

Full article: https://www.searchenginejournal.com/underperforming-adwor...

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