07 Aug '17, 9am

Here’s what performance advertisers are saying about Quora’s new ad platform #Quora #PaidSearch - https://t.co/P2PuRaVC8M

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta , some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far. What stood out is how consistent the feedback was from both B2B and B2C advertisers across a variety of industries. Here’s what they shared. Quora’s initial attraction Over and over, advertisers told us Quora was an easy bet to make. “We’re always looking for new avenues to reach people and lower CPC sources” than Facebook and Google, said Sid Bharath, VP of growth for custom online course platform Thinkific , by phone. Thinkific, like most others we spoke with, already sees good traffic volume and performance from organic traffic on...

Full article: http://searchengineland.com/heres-performance-advertisers...

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