The 2012 Local Year in Review

The 2012 Local Year in Review

Nice review, David. In one context though Local is such a broad concept that it opens the door for so many changes, that probably merit breakdowns into verticals and categories of types of purchases. For instance researching, investigating, and buying legal or specialty medical services are a dramatically different process from getting a local pizza, figuring out where to meet your friends for dinner or a movie, or buying shoes or other merchandise. In fact you don't need to buy shoes or merchandise at a local business, its all available on the web. All of which is to say that as search is omnipotent, and google dominates search in the US and in many lands there are interesting opportunities to break into aspects of local, that open doors for various other applications and methodologies. Since mobile is so strong, there are endless opportunities for apps with specific appe...

Full article: http://www.seomoz.org/blog/2012-local-year-in-review?buff...