06 Aug '17, 5pm

5 Ways to Accidentally Hurt E-commerce Search Engine Rankings

Organic search is one of the most important customer acquisition channels. Period. SEO can bring in anywhere from 10 to 60 percent of your overall website traffic. Therefore, it’s paramount that you avoid any potential e-commerce SEO pitfalls. ADVERTISEMENT E-commerce sites that lose search rankings risk going out of business. Don’t let this happen to you. Here are five common ways e-commerce sites can – and have – accidentally hurt or lost their search rankings. 1. Moving Platforms Without SEO in Mind Launching a new e-commerce website or switching to a new platform are the most common reasons why rankings tank and sales go down. Perhaps the new site isn’t as SEO friendly as your prior version. Or, when you switched platforms, perhaps you deleted pages and changed URLs without doing redirects. As a result, Google can’t find your new content and pages which it had previous...

Full article: https://www.searchenginejournal.com/ecommerce-search-rank...

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5 Ways to Accidentally Hurt E-commerce Search E...

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