05 Aug '17, 4pm

Trying to figure out how to measure the ROI of your content marketing?

Cate is a creative writing major who got into marketing when she realized she had a lot more talent for promoting poetry than writing it. She worked in publishing and book publicity before moving to the agency setting. Since then, she's done media planning for the Democratic Senatorial Campaign Committee at a leading ad agency in Washington, D.C., and led hundreds of content campaigns for an SMB digital marketing agency here in Seattle. She's a graduate of the Human Centered Design and Engineering certificate program at the University of Washington, and loves finding the intersections of content marketing and user experience here at Portent. In her free time, she's a freelance arts and culture writer with the Seattle Weekly as well as other publications locally and nationally.

Full article: https://www.portent.com/blog/content-strategy/guide-choos...

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