04 Aug '17, 9pm

The Smart #SEO Marketer's Guide to Effective Outreach

Obvious statement is obvious, but it’s easily overlooked. Spend a few minutes thinking about barriers to sharing that bloggers & journalists might have. If you’re offering a visual asset that isn’t embeddable, that means that a blogger would have to write a whole post about something just so they can add your link. That’s a lot of work on their end. Remove the barrier by spending a few extra minutes or dollars to make your asset embeddable. Maybe your product is related to a health issue that is embarrassing to some. Think about whether people will hesitate before sharing. Can you change your angle so that it becomes empowering instead of stigmatizing? To go even one step further, send an outreach message to your targeted journalists before the piece of content goes live. Do they have any input or ideas on how to make it better? What information would need to be changed in...

Full article: http://www.seerinteractive.com/blog/seo-guide-to-outreach/

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