04 Aug '17, 3pm

Organizing for #Martech: Re-examining Modern Marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you structure marketing to manage martech? What skills do you look for….or even need? How do you foster collaboration across groups in this new environment? Who’s in charge? Who should be? Join Scott Brinker and our panel of martech experts as they explore the challenges facing CMOs looking to transform their marketing organization. They’ll discuss emerging best practices and the pros and cons of different management structures. You’ll also gain insights into how they manage and run their own companies. Register today for “Organizing for Martech...

Full article: http://searchengineland.com/organizing-martech-re-examini...

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