Why QR Codes Could Disrupt Your SEO URL Strategy

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking signal and to make URLs more human readable and clickable. However, mobile’s disruption of marketing knows no bounds. This common SEO practice can also be a liability when it comes to mobile barcode marketing - where URL size and branding matter, but keywords do not. In this two-part series, I’ll make a case for QR, illustrate how QR is expanding our idea of URL optimization, and explore options to address the problem. The Case For QR Codes By 2013, I believe Quick Response codes will permeate US marketing – from direct mail pieces, to catalogs, billboards, display, TV, store signage, we...

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Tweets

@JRBuckley68 » 02 Aug '11, 7pm
RT @tkirszenstein: Print vs. Digital. A balancing act. via @sengineland: QR Codes Could Disrupt Your SEO URL Strategy [link] @steube @jrbuckley68
@tkirszenstein » 02 Aug '11, 7pm
Print vs. Digital. A balancing act. via @sengineland: QR Codes Could Disrupt Your SEO URL Strategy [link] @steube @jrbuckley68
@amandawokane » 02 Aug '11, 11am
Have you considered QR codes could disrupt your SEO URL strategy? Learn the reason behind the problem. [link] via @sengineland
@AviatNetworks » 21 Jul '11, 3pm
RT @AugmentedAdvert: RT: RT @AviatNetworks: Why #QRCodes Could Disrupt SEO URL Strategy—#mobile disruption again [link] RT @commsafrica/@seng...
@commsafrica » 21 Jul '11, 1pm
RT @AviatNetworks: Why #QRCodes Could Disrupt SEO URL Strategy—#mobile disruption again [link] RT @commsafrica/@sengineland #smartphones #wireless
@AviatNetworks » 20 Jul '11, 10pm
Why #QRCodes Could Disrupt SEO URL Strategy—#mobile disruption again [link] RT @commsafrica/@sengineland #smartphones #wireless
@MuseCOM » 20 Jul '11, 7am
ttenzione ai #QRcode! Con gli #SmartPhone hanno + rilevanza #marketing. Cura il #SEO però[link] tel [link]
@MuseCOM » 20 Jul '11, 7am
Un occhio di riguardo ai QR code che, grazie agli SmartPhone, avranno sempre più rilevanza marketing. Attenzione... [link]
@luciendefreitas » 20 Jul '11, 6am
Had je deze als gezien? Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@nychemarketing » 19 Jul '11, 5am
Why QR Codes Could Disrupt Your SEO URL Strategy [link] via @sengineland @yegmobileads
@FKInt » 18 Jul '11, 5pm
Article: Why QR codes could hurt your SEO. This is a must read! [link] #SEM #marketing
@JDSystems » 15 Jul '11, 2pm
RT @betseybanker: Interesting article: Why QR Codes Could Disrupt Your SEO URL Strategy [link] via @sengineland
@marcotavolieri » 13 Jul '11, 8pm
RT @emilybinder: In 2010 smartphone consumers increased QR scanning 1600%. For discounts, more info, or purchase: [link] via @sengineland
@dougnorwood » 13 Jul '11, 12pm
Search>Traffic>Conversions>Revenue. Are QR Codes hindering your SEO strategy and ultimately your revenue? Interesting. [link]
@luciendefreitas » 13 Jul '11, 6am
Oeps! Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@MktLocal » 13 Jul '11, 12am
Are you taking advantage of QR codes? Do you know what they can do to SEO for your URLs? [link] [link]
@skhamilton » 12 Jul '11, 10pm
I'm just not sure how I feel about QR codes yet. Are they helpful for you? [link]
@orbiteers » 12 Jul '11, 6pm
Why QR Codes Could Disrupt Your SEO URL Strategy > [link] ^ag
@qrpower » 11 Jul '11, 7pm
RT @NationalPrint Why QRcodes Could Disrupt your SEO URL Strategy [link] #QRCodes #Marketing [link]
@willdrink4food » 11 Jul '11, 4pm
interesting article on QR codes and how they could mess with your SEO [link] #QRcodes #SEO #tech
@emilybinder » 11 Jul '11, 3pm
In 2010 smartphone consumers increased QR scanning 1600%. For discounts, more info, or purchase: [link] via @sengineland
@katie_one » 11 Jul '11, 2pm
if using QR codes don't forget to update website to be mobile friendly@UP1102 Good information on QR codes [link]
@katie_one » 11 Jul '11, 2pm
RT @UP1102: Good information on QR codes [link]
@from92714second » 11 Jul '11, 7am
RT @websitesdotcom: Why QR Codes Could Disrupt Your SEO URL Strategy | Search Engine Land [link]
@BlueSand_Design » 10 Jul '11, 10pm
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. ...[link]
@qrpower » 09 Jul '11, 2am
RT @keliedotcom Why #QR Codes Could Disrupt Your #SEO# URL Strategy [link] [link]
@janetrex » 07 Jul '11, 6pm
Why QR Codes Could Disrupt Your SEO URL Strategy [link] via @sengineland Keyword URLs don't play well with QR codes
@InnkeeperVA » 07 Jul '11, 2pm
RT @forfeng: Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@PasteSpecial » 07 Jul '11, 1pm
RT @SearchDugout: QR codes vs. URL strategy. [link] #qrcodes #seo
@DenisEvents » 07 Jul '11, 1pm
Very informative, Txs! RT @isabellemathieu: Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@timestarved » 07 Jul '11, 12pm
WHERE IS YOUR QR -IQ? [link]
@bradbelote » 07 Jul '11, 11am
RT @theRamenNoodle: Why QR Codes Could Disrupt Your SEO URL Strategy [link] #schurz
@bradbelote » 07 Jul '11, 11am
RT @theRamenNoodle: Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@matsbe » 07 Jul '11, 7am
Why QR Codes Could Disrupt Your SEO URL Strategy [link] via @strawberryapp
@IngridCliff » 07 Jul '11, 12am
Why QR Codes Could Disrupt Your SEO URL Strategy - Another trend to be aware of - QR codes [link]
@WebTherapist » 06 Jul '11, 8pm
Reading "Why QR Codes Could Disrupt Your SEO URL Strategy" [link] via @sengineland Agree? Disagree? Tell me what you think.
@kustela » 06 Jul '11, 8pm
muito bom heim RT: @graywolf: Why QR Codes Could Disrupt Your SEO URL Strategy [link]
@JCNore » 06 Jul '11, 8pm
Why QR Codes will disrupt your SEO URL Strategy. (or less is [maybe] more). [link]
» 06 Jul '11, 8pm
RT @graywolf Why QR Codes Could Disrupt Your SEO URL Strategy [link]
» 06 Jul '11, 7pm
QR codes aren't pretty but they change US mcommerce and mobile marketing (An opinion piece) [link]
@jmcculloch » 06 Jul '11, 6pm
RT @davemurr: Will QR Codes mess up your SEO strategy? [link] #qrcode #seo
» 06 Jul '11, 6pm
RT @DriesBultynck: Niet schokkend, maar dit is dus 1 vd redenen waarom je een URL shortener moet gebruiken om QR Code Campgnes op te zetten [link]
» 06 Jul '11, 6pm
Niet schokkend, maar dit is dus 1 vd redenen waarom je een URL shortener moet gebruiken om QR Code Campgnes op te zetten [link]
@BrianKlais » 06 Jul '11, 5pm
Why I Believe QR Codes Will Disrupt Your SEO URL Strategy [link] via @sengineland #mcommerce #QR
@LauraCatherineO » 06 Jul '11, 3pm
RT@obviouslee QR codes and SEO. An interesting read on how QR codes effect SEO for keyword url's. [link]
» 06 Jul '11, 3pm
Via @SearchEngineLand: Do QR Codes affect your SEO URL strategies? [link]
@obviouslee » 06 Jul '11, 3pm
QR codes and SEO. An interesting read on how QR codes effect SEO for keyword url's. [link]
@Digimedianews » 06 Jul '11, 2pm
RT @matthewcote consumers are between ages of 25 and 55. [link] #directmarketing: Factoid :: 70% of... [link]
@matthewcote » 06 Jul '11, 2pm
Factoid :: 70% of QR Code (quick response code) consumers are between ages of 25 and 55. [link] #directmarketing
@jrussellbliss » 06 Jul '11, 1pm
Interesting look at how QR codes (barcodes) can affect your urls. Why QR Codes Could Disrupt Your SEO URL Strategy - [link]