05 Jul '11, 9am

Why QR Codes Could Disrupt Your SEO URL Strategy

Why QR Codes Could Disrupt Your SEO URL Strategy

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking signal and to make URLs more human readable and clickable. However, mobile’s disruption of marketing knows no bounds. This common SEO practice can also be a liability when it comes to mobile barcode marketing - where URL size and branding matter, but keywords do not. In this two-part series, I’ll make a case for QR, illustrate how QR is expanding our idea of URL optimization, and explore options to address the problem. The Case For QR Codes By 2013, I believe Quick Response codes will permeate US marketing – from direct mail pieces, to catalogs, billboards, display, TV, store signage, we...

Full article: http://searchengineland.com/why-qr-codes-could-disrupt-yo...

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