31 Jul '17, 3pm

If your GMB page updates & no one knows, does it make a sound?

If your GMB page updates & no one knows, does it make a sound?

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a multi-location retailer about a Google My Business (GMB) problem. Apparently, at some point, Google updated the phone number on a decent percentage of their GMB pages from the local store number to their national customer support number. They had discovered this because their customer support calls — and cost — had gone through the roof virtually overnight. The problem got fixed, and things went back to normal, but I doubt the person managing their GMB program ever got a good night’s sleep after that. Over the years, most of us in the Local SEO world have become accustomed to Google updating GMB pages, even those that have been claimed, seemingly on an algorithmic whim. We’ve noticed this is particularly common with image...

Full article: http://searchengineland.com/gmb-page-updates-no-one-knows...

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