31 Jul '17, 3pm

All You Need to Know about Facebook's Subscription Launch by Oliver Tew. Live now!

Facebook has announced plans to launch a new subscription product for publishers allowing users to read up to 10 articles before a paywall intended to persuade users to join a paid subscription. iProspect investigates. Firstly, will this benefit publishers? Allowing users to read up to 10 articles before subscribing will direct them through an extended consideration stage that might result in the purchase of a paid for subscription. The key benefit for publishers here is that Facebook now offers them a way to directly monetise their content without rerouting the audience through an external paywall. Removing this kind of friction makes it easier to access content. Will anyone pay for the service? The quality of the content will ultimately be the deciding factor in whether people will be willing to pay. We already know that when people identify a piece of content as having ...

Full article: https://www.iprospect.com/en/gb/blog/facebook-subscriptio...

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