31 Jul '17, 12pm

6 Strategies To Boost Ad Revenue For New Publishers

6 Strategies To Boost Ad Revenue For New Publishers

One of the most profitable modes of income for the online publishers today is the revenues from the ads that they feature on their sites. The publisher-brand bonding is becoming stronger by the day as more and more marketers are queuing up for securing an ad space on the publisher’s website. Publishers are now shifting from the age old print media to the digital platform to make exploit the current online marketing trend. According to PWC, digital advertising spend has managed to hit 25% of the total ad revenue in 2013 from just 14% in 2009. This trend is to continue and if the PWC forecast is to go by, it will reach 33% by 2018. Most of the traditional online marketing platforms like Facebook, Twitter etc. have almost reached a saturation point. So, publishers have to look for ways to make their websites more appealing to the advertisers / brands. How Should New Publisher...

Full article: https://www.searchenginepeople.com/blog/6-strategies-boos...

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