31 Jul '17, 12pm

5 Easy Content Optimization Tactics to Boost Your Traction & ROI

Include a static social share toolbar on your site. It should appear on each page that contains shareable content. Try the Floating Share Bar from AddThis or the HootSuite Social Share . Include share buttons at the end of a blog post or article. ShareThis has Inline Share Buttons that you can place in an exact location on a page. Easily accessible share buttons on a page are the standard way to quickly let readers share your content to their chosen social outlet. It’s totally simple – and it looks snazzy, too, which is a big plus. Along with providing ways to organically share your content, you can also encourage this behavior with a few tricks. Ask your readers for a share or a like outright. If you’re not too overt about it, you may inspire them to help you out. Ask a question at the end of the post and encourage answering in the comments. Asking readers for their perso...

Full article: https://www.searchenginejournal.com/content-optimization-...

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