31 Jul '17, 9am

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads https://t.co/gEuE2Z216h

Customer reviews. Users who have submitted a lead via a pricing or demo request have shown a high level of interest in your particular product. Nurture these leads with messaging focused on customer reviews and industry accolades. They’ve indicated their need and interest. Ensure they think of you as the best of the best. Build trust in your brand and product. Brand benefits. Those who have submitted a lead through an asset download or resource request may be earlier in the sales cycle than those seeking a demo or free trial. Continue to provide value to these users while also tying in a branding element. This is a key opportunity for ad and landing page messaging to center around the benefits of your particular offering. By continuing to offer value to the user, you establish yourself as an industry leader and strong potential partner in their business. Unique positioning...

Full article: http://searchengineland.com/marketers-influence-leads-rem...

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