31 Jul '17, 5am

The Fall and Rise of Content Marketing | SEJ

The Fall and Rise of Content Marketing | SEJ

For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be the year of content marketing . Odd, considering content has been “king” for so many years already. Yet, as many other online marketing strategies are falling out of fad or losing value, the migration toward content to fill in the gaps continues to increase. In truth, there has probably never been a time that content matters more to online marketing than it does right now. But is content marketing truly a sustainable strategy for online marketers? Or will we see it abused and fall out of effectiveness over time, just as so many other web marketing tactics have? If you’ve been paying attention, we’ve already seen the predictions of the demise of some often-used (and abused) content marketing strategies. Guest posting has all but been declared as sp...

Full article: https://www.searchenginejournal.com/content-marketing-isn...

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