31 Jul '17, 2am

How to Avoid Burnout & Survive Long Term in #Digital #Marketing

Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method – putting in longer hours – has backfired. Employees are becoming exhausted, disengaged, and sick. And they’re defecting to healthier job environments. The obvious difficulty here is that time is not an infinite commodity. You can only work so many “longer hours,” before you run out of hours altogether. Why is Burnout So Common in Digital Marketing? Meet Andrew. Andrew is 46 years old and works as an SEO and digital marketing consultant. Up until recently, Andrew was working 14 to 16 hours a day. Tired and exhausted, he wasn’t able to fully engage with his own family in the evenings and found it difficult to sleep before midnight. His meals throughout the day were fast food, often eaten in the car or at his desk. His emotional stability,...

Full article: https://www.searchenginejournal.com/avoid-burnout-digital...

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