30 Jul '17, 5pm

10 Questions About Outreach Personalization with Answers from Paul May and Ross Hudgens

10 Questions About Outreach Personalization with Answers from Paul May and Ross Hudgens

There was a lot of great discussion during our masterclass on outreach personalization with Siege Media. We got a lot of questions about the right and wrong ways to personalize outreach, as well as some about the nuances of the outreach process. We’ve compiled 10 of those questions below, along with Paul May and Ross Hudgens ‘ answers for your perusal. 1. Q: Are agency email addresses more effective or better to use than client emails? A: It’s case by case. Ross mentioned that Siege has many clients in the lifestyle industry, and in those cases, they prefer to use the client’s email. When it comes to tech, however, they have better luck using agency or PR email addresses. It also makes sense in the tech and business industries for agencies to start building those relationships with them, so you can leverage those relationships when pitching for other clients as well. 2. Q:...

Full article: http://www.buzzstream.com/blog/10-outreach-personalizatio...

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