30 Jul '17, 3pm

#ContentMarketing #DigitalMarketing

#ContentMarketing #DigitalMarketing

Has lots of words with little value. Doesn’t provide enough information to truly inform the reader. After scanning through the entire page, the reader still doesn’t know what you do. Uses lots of grand platitudes with nothing to back them up (We’re #1!) Doesn’t outline the problem that your product or service solves. Outlines the problem, but doesn’t explain how you solve it. Uses lots of jargon known to relatively few outside your industry. No words, just pretty pictures. No headings. Long paragraphs. No helpful text links to other content. No easily identifiable calls to action.

Full article: https://www.polepositionmarketing.com/emp/you-know-your-c...

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