30 Jul '17, 3pm

Developing content for the customer journey

A path is broken, and the user is prevented from taking the next step in their journey. Navigation may be the issue, or it could be that the page the customer landed on is too far down the path and we need to bring them back a few steps. The customer has a question, and we have failed to provide the answer. How do I use product X, or where can I find product Y? Regardless of the question, if we fail to provide the answer, the customer is at an impasse and cannot proceed. Essentially, the bridge is out and the customer must reverse their steps and return to the search engine. We do not stock the product the customer is seeking. In this case, we may need to work with our merchandising partners to determine if we have a gap in our assortment.

Full article: http://searchengineland.com/developing-content-customer-j...

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Developing content for the customer journey

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A path is broken, and the user is prevented from taking the next step in their journey. Navigation may be the issue, or it...

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A path is broken, and the user is prevented from taking the next step in their journey. Navigation may be the issue, or it...

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A path is broken, and the user is prevented from taking the next step in their journey. Navigation may be the issue, or it...

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A path is broken, and the user is prevented from taking the next step in their journey. Navigation may be the issue, or it...

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